The Brand Shirly Halperin was founded as a small independent label in 2004, situated in 19 Zamnehoff street in Tel Aviv. Since then we’ve been growing constantly to become a unique clothing and lifestyle brand.

We design classic, clean cut, simple, comfortable clothes for women and capsule collections for men and children.

We use almost exclusively 100% natural textiles and materials such as cotton, linen, denim, wool and silk that we strongly believe makes the one who wears them shine. The Fabrics are imported from Japan and Europe.

Each piece is sewn with the utmost attention to detail and precision in a small locally owned workshop.

Besides our clothes collection we also design and sell a variety of textile products: Bags, belts, scarfs, pajamas, scrunchies, pillow covers and more.

Shirly, who is the name behind the brand, is also a mother of two, living with her partner in Tel Aviv.

Our collections are intentionally small in order to keep and maintain uniqueness.

We believe and aspire to:
Keeping things simple and basic
Connecting to nature
Craft and hand-made products
Materials that support the body
Clothes that become classics
The possibility to perpetually change
Connecting and collaborating with others
Good calming energy
Equality for all
Peace and love!